Today in luxury marketing:Luxury travel is making a slow rebound.Luxury travel, even for business, continues its comeback from the depths of the recession, the

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uses her 2Jours bags as props during a seemingly top-secret exchange with another woman. The video¡¯s nondiscriminatory silent

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storytelling technique could give the label a boost on a global level.¡°I think

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the film brings out the versatility of the Fendi handbags, and vividly allows the viewer to imagine how the handbags

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might fit with different looks and feels,¡± said John Casey, founder of Freshfluff, New York. ¡°The film gives the

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handbags personality.¡°The first handbag shows playfulness, the second intrigue, the third danger

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and, finally, glamour,¡± he said. ¡°It is a unique way to match the handbags with a certain look that a shopper

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might aspire

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to.¡°Also, while the handbag story is being told, Fendi is able to highlight its apparel and

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industry is finding, USA Today reports.Trade tensions with China on the rise.The trade relationship between the United States and China hit a new low Sept. 17 as the two countries exchanged World Trade Organization cases, while President Barack Obama and Republican presidential candidate Mitt Romney sparred over who has the best approach to reining in the Asian giant, according to WWD.Mercedes-Benz rolls out B-Class in India.Daimler AG¡¯s luxury car unit, Mercedes-Benz, Tuesday introduced the B-Class hatchback, its lowest-priced vehicle model in India, in an effort to regain marketshare from rivals such as BMW and Audi, per the Wall Street Journal.Luxury brands and fake Twitter followersFake Follower Checker, a recently released web application from Status People, helps to discern the real from the fake and from the inactive, many of whom are real people who join Twitter solely to observe, not broadcast, said L2 Think Tank.Like this article? Sign up for a free subscription to Luxury Daily's must-read newsletters.

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